WildSide Fashion

I was tasked with creating a fashion brand.

I wanted to create an outdoorsy clothing brand for people who aren’t very outdoorsy, a brand that is more inviting and beginner-friendly than the average outdoor gear store.

Since sometimes venturing into the outdoors can make you feel like a human doing animal things, the brand revolves around animals doing human things. Presented by our loving mascots, Bear and Bunny.